Meet SAM.

Our conversational AI-coach

Start a chat with SAM

Free service. Link opens in new tab. Account registration required.

Start a chat with SAM

Free service. Link opens in new tab. Account registration required.

Who is SAM?

SAM is a conversational Al solution designed to support and guide families in business as they navigate their unique challenges. With tailored insights and practical advice, SAM helps families maintain harmony, foster growth, and plan for long-term success.

  • Multi-generational family businesses
  • Family members working together
  • Next-generation family business leaders
  • Advisors and consultants working with family business
  • Entrepreneurs starting a family business

  1. Offer guidance on family business challenges: SAM provides structured, expert-backed advice on governance, conflict resolution, succession planning, and other key family business topics.
  2. Respond to scenario-based queries: Users can ask questions rooted in real-world family business situations and receive actionable insights.
  3. Share best practices: SAM draws from Aspen Family Business Group’s extensive knowledge to offer recommendations on leadership transitions, business growth, and decision-making frameworks.
  4. Support decision-making: While SAM does not make decisions, it helps users analyze different perspectives and considerations.
  5. Get practical, actionable insights : Sam provides actionable insights that you can apply right away, with deeper explanations available if you want to explore further—just like having a conversation with a trusted friend.

  • Family business expertise only: SAM is specifically designed to provide guidance on family business-related matters and will not answer questions outside this domain. This limitation is intentional and will remain in place as the platform evolves.
  • No legal or tax advice: While SAM can guide users on governance and financial structures, it does not provide legally binding or tax-related advice. Professional consultation is recommended for legal and financial matters.
  • Not a substitute for personalized coaching: While SAM can provide strategic insights, it is not a substitute for one-on-one coaching, mediation, or in-depth consulting.
  • Not a replacement for emotional counseling: SAM offers guidance on managing family dynamics but is not designed for psychological or emotional therapy.
  • Cannot execute business decisions: SAM provides frameworks and considerations but does not draft contracts, implement policies, or take actions on behalf of users.
  • No real-time external data: SAM relies solely on the curated Knowledge Base on our familybusiness.ai domain and does not integrate with external databases, financial reports, or market trends.

  • Ask relevant questions: Start with a question related to real-life cases or family business challenges you’re currently working on. This allows SAM to provide practical and actionable insights.
  • Dive deeper: Use follow-up questions to explore SAM’s response further. For example, request a detailed plan for a concept mentioned in the response.
  • Maintain context: Keep each chat focused on a single topic or scenario. For a new, unrelated question, start a separate chat by clicking the “Start a new topic” link in the lower left.
  • Provide detailed prompts: SAM performs best with clear and detailed input. Adding context around your question improves the relevance and depth of the responses.

Help us to empower families.

AFBG, a nonprofit 501(c)(3) charitable organization recognized by the IRS, provides knowledge, tools and support to all families in business. Your donation is tax deductible to the full extent of the law.

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