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Values & Vision

Statement of Purpose

Joe Paul

December 2, 2025

Your Personal Statement of Purpose will act as a compass when you need to make important decisions. You can ask yourself: “If I have decided the purpose of my life, what is the decision that I must make to fulfill that purpose?”

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Overview

For this exercise you will look at your life from the perspectives of a variety of people on whom you’ve had a positive impact.  Your end result will be one sentence that is relevant to every role you play, i.e., a parent, a professional, a spouse, a citizen, etc. It should make you feel a little self-conscious or even a little presumptuous. When you have taken the step of defining the purpose of your life you are doing something that many people never even consider.

Keep exploring

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  • Webinar: AI Readiness in Your Family Business
  • Technology Readiness Cycle for Family Business
  • Webinar: Shared Values, Shared Vision
  • Exercise #1: Identifying Types of Love in Your Family Business
  • Exercise #2: Locating & Valuing Love in Your Family Business
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About the contributor(s)

Joe Paul

In Memoriam

Joe’s specialties were families in business, families of wealth and family foundations. Since 1978, he helped families communicate better, plan for their future, and grow their tangible and intangible assets.

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Aspen Family Business Group

The editors

This is a collaborative resource, created by the staff and/or board members of Aspen Family Business Group.

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Related resources

  • Webinar: Shared Values, Shared Vision

  • Company Strategic Pillars

  • Exercise #1: Identifying Types of Love in Your Family Business

  • Exercise #2: Locating & Valuing Love in Your Family Business

  • Exercise #3: Self-Check

  • Webinar: Repositioning & Revisioning for 2026

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